Duties:

• Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target.
• This individual will ensure our pet products are represented with compelling and compliant content both online and in-store.
• This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms.
• This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems.
• This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.
• Retail Content: deploy brand content assets (imagery, on-site banners, copy, etc) to be placed on key omnichannel customer sites.
• Agentic AI optimization: own the creation and syndication of machine-readable content.
• Social media: build social media calendars in conjunction with internal marketing teams.
• Digital content: liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials.
• Internal liaison: omnichannel teams including web ecosystem and digital experiences.

Skills:    

• Minimum of 5-7 years with content strategy and management experience, with CPG experience preferred , knowledge of SEO and web traffic metrics or relevant experience.  
• Experience in retail with a large to mid-sized corporate customer a key requirement.
• Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags).  Do not need to code but need to understand why all this is important.  
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.
• Excellent communication skills (verbal and written), interpersonal skills, project ownership and demonstrated diplomacy to effectively convey strategic vision as well as detailed and specialized information to a diverse population.
• Demonstrated excellent presentation skills and ability to lead external partners.
• Strong problem-solving and follow-up skills with a passion for attention to detail.
• Demonstrated organizational, project ownership, and time-management capabilities.
• Ability to set priorities, plan and coordinate work activities in a changing environment and manage time and resources to deliver work objectives on time.
• Ability to work independently and as part of a team with a high degree of accuracy and attention to detail in a fast-paced environment.
• Digitally savvy and curious, understands the dynamics of retail.
• Seeks to identify vital interests, and understand the customer's content strategy, structure, guidelines, and underlying content priorities.
• Models willingness to learn and stay up-to-date.
• Demonstrated ability to effectively own multiple projects and coordinate efforts with colleagues from several functional areas.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Results oriented, proven project ownership skills, entrepreneurial and self-motivating.
• Tenacious and resilient, driven to achieve even when faced with obstacles.
• Leadership and interpersonal skills capable of building strong working relationships and influencing both customers and internal teams.
• Ability to think strategically with a strong understanding of retail content principles, sales and marketing strategy and planning issues.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.