• The Business Analytics role supports multiple customer groups and/or therapeutic areas & will be an expert in statistical methodologies for measuring marketing impact, will have a broad understanding of the pharmaceutical industry and a deep familiarity with industry data sources.
• This role requires using sophisticated analytics for projects including marketing mix modeling, ROI analyses on all relevant marketing programs/customer channels and promotional spends, customer profiling and segmentation, and predictive modeling.
• Responsibilities for this role include the conducting and interpretation of advance analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis), supporting brand planning/field force evolution/non-personal digital/virtual activities and serving as inputs to the forecasting process.

Duties & Responsibilities:

• Conducts advanced analytics in support of brand planning and promotional resource allocation, resource allocation in customer channels including digital and evolution of commercial model.
• Liaises between Marketing and Sales in the development of business tactics and strategies.
• Responsible for executing departmental procedures and collaborating within the organization to ensure the marketing strategy is integrated into delivered sales force call plans for both in person and virtual / non-personal digital, telephone plans etc.
• Works with internal customers to assure that responsible analytical results are communicated and used effectively.
• Builds and shares knowledge of analytical methodologies and high-quality vendors including third party digital agencies with others in the department.
• Establishes work habits to support the therapeutic business function's evolving process and execution needs.